New Content Management SystemPowers Mailing List Revamp

"Streamline" subscriber management softwareresponds to massive demand

What The Papers Say has launched a new, fully-featured HTML email news review service powered by the latest version of Streamline. And after just 24 hours, almost one-in-five subscribers to the online news review service had switched to the new, blue, HTML version, says its UK-based publisher, inframes.com ltd, today.

Available free of charge by web, WAP and email, What The Papers Say (www.wtps.co.uk), described by creative director, Jon Ewing, as "a quick fix for busy news junkies", condenses the best and most informative bits of Britain's online daily newspapers into an easy-to-read who-what-where-when format, delivered by inframes.com's content management software suite, Streamline.

"The system held up brilliantly in the rush to upgrade," says the company's chief technical officer, Daniel Rosewarne. "We received around four times our usual daily traffic yesterday as people were discovering all the little things that the new-improved service can do."

The new look is not only smarter and more colourful but it has also been expanded to include clickable newspaper headlines for all the top stories of the day, so that readers can click straight to the source of any story, whether it's showbiz gossip in The Sun, business news in The Financial Times, or sport in The Guardian.

All this has been made possible by the latest version of Streamline, specialist internet software which was originally developed to deliver WTPS in 1999 and has since become commercially available as a suite of eight modules. Streamline gives webmasters the power to build and maintain personalised websites, manage mailing list subscriptions, display context-sensitive banners, set up surveys or quizzes and audit the effectiveness of affiliate partnerships.

"Our technology has always been driven by what our readers want, not the other way around," says Jon Ewing. "So I'm not surprised by the uptake of this new service, I'm just delighted it has been so quick."

About inframes.com
inframes.com is an independent company formed by ex-Scoot developers, Jon Ewing and Daniel Rosewarne in 1999. The company is dedicated to providing creative internet technology services to webmasters and corporates whilst delivering an enjoyable and useful experience to the end-user. The company's headquarters are at: Huntingdon House, 35 Field Road, Reading, RG1 6AP.