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 | Content Organiser |
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Adding user personalisation to your web site means each visitor can enjoy a unique experience tailored to their own interests and/or purchasing tendencies. Working hand in hand with the Membership Manager module, Streamline employs sophisticated user categorisation techniques to deliver a site which maximises 'user stickability'. Put simply: if you give people what they want, they'll keep coming back. But the concept doesn't stop there. While showing a user something you already know they like is worthwhile, it's also highly useful to be able to link a user's existing preferences with content of a similar nature. Herein lies the principle behind Inframes.com's Lateral Linking system..
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