A Bespoke Ecommerce Solution

Our new website for Signature Stoves presented an unusual challenge: a fully ecommerce-enabled website where you’re not permitted to purchase anything until your account has been approved.
Signature’s range of wood burning stoves is available exclusively to fireplace showrooms, with online sales strictly forbidden. Only trade account holders can purchase them online, and the site required a sophisticated price matrix that allows approved dealers to mix and match multiple stoves at increasing discount rates.
Unsurprisingly, all off-the-shelf ecommerce platforms are designed with the assumption that the seller will want to make it as easy as possible for customers to make a purchase, so Signature Stoves is something of an exception and one that I think works very well, providing an impressive product showcase for customers and encouraging stove dealerships to apply for a trade account.
In addition, I designed the brochure, which is available both in print and from the website as a downloadable PDF.