Video

The difficulty with jobs you don’t do very often isn’t that they’re necessarily hard, it’s that you’ll have forgotten they’re done. Nobody has trouble with the tasks they do every week. It is the one that comes round each quarter, or once a year, that costs somebody an afternoon of working out how it went last time.

A short screencast removes that afternoon, and removes it again every year afterwards. We record them for the jobs your own people do in the website: adding a product properly, putting up a promotion, pulling off the figures somebody asks for at the end of the month. New staff get trained by watching rather than by asking whoever is busiest.

Product video earns its place on pages where a photograph leaves an obvious question unanswered, which is most things that move, fold, connect or get installed. It is also the format people now expect on a phone, and a page carrying a short clip tends to hold somebody’s attention for long enough to matter.

We film on site when there is something worth filming, and a workshop or a production line usually is. One client’s showreel, shot across a day in their own workshops, has since done service at an exhibition stand, on their homepage and across social media channels, which is a reasonable return for a day’s filming.

If you have something that is hard to explain in words, a service with several stages, a product whose advantage is not obvious from a photograph, or a process a customer needs to understand before they will buy, a short animated explanation is usually the most efficient way to do it. Screencast training videos for internal use take a small amount of preparation but can often be created in as little as an hour. Animated videos take a minimum of ten to fifteen hours’ work, starting at around £500+VAT.

Tell us what you are trying to show and who needs to see it, whether that is customers who cannot picture how the thing works or your own staff who need to be shown a job once rather than told three times.